Mobile Communication Course Description
2011 was a pivotal year for the mobile industry, marked by the dramatic rise of smart phones in the mainstream, the burgeoning of tablets and other web-enabled connected devices, and a cultural shift toward cross-platform digital media consumption.
With mobile becoming an increasing part of comprehensive digital marketing strategies, it becomes more important than ever to understand how the current trends are shaping the mobile environment, with an eye to what lies ahead.
In this hands-on, experiential lab course we’ll:
• explore current usage trends and the future of mobile communication including the rapid growth and adoption of m<mobile>commerce and t<tablet>commerce
• examine how brands are facing the challenge to creatively integrate mobile into digital brand strategies
• analyze how traditional publication and advertising design, photography and video are evolving for the iPad • learn to think and act like digital entrepreneurs by putting into practice the Ries “Lean Startup Method” and “Business Model Canvas” for planning and launching an innovative digital venture
• explore how to use agile, human-centered, UX <user experience> design thinking for prototyping and testing mobile apps
• design and build a jQuery mobile app prototype/wireframe with Codqia
• collaboratively explore the fundamentals of jQuery coding with Codeacademy
• learn about cloud computing, the mobile web, html5 and css3 and how they’ll radically change the future of mobile computing
• be mentored by pros currently working and innovating in the mobile communication, digital venture start-up, and app design space
With mobile becoming an increasing part of comprehensive digital marketing strategies, it becomes more important than ever to understand how the current trends are shaping the mobile environment, with an eye to what lies ahead.
In this hands-on, experiential lab course we’ll:
• explore current usage trends and the future of mobile communication including the rapid growth and adoption of m<mobile>commerce and t<tablet>commerce
• examine how brands are facing the challenge to creatively integrate mobile into digital brand strategies
• analyze how traditional publication and advertising design, photography and video are evolving for the iPad • learn to think and act like digital entrepreneurs by putting into practice the Ries “Lean Startup Method” and “Business Model Canvas” for planning and launching an innovative digital venture
• explore how to use agile, human-centered, UX <user experience> design thinking for prototyping and testing mobile apps
• design and build a jQuery mobile app prototype/wireframe with Codqia
• collaboratively explore the fundamentals of jQuery coding with Codeacademy
• learn about cloud computing, the mobile web, html5 and css3 and how they’ll radically change the future of mobile computing
• be mentored by pros currently working and innovating in the mobile communication, digital venture start-up, and app design space